Centura Foods implements a data warehouse in order to identify Customer and Product Profitability using DataMirror, Cognos Business Intelligence and Simpson Associates.

With family favourites such as Bisto, Paxo, Sharwood's and Robinson's in its portfolio, Centura Foods enjoys a substantial slice of UK supermarket shelf space.

Centura Foods now has a data warehouse. Operational information is being gathered from throughout the business and stored ready for quick-fire analyses to help manage this business' wide range of products.